Free Tool for Local Businesses
ROAS Performance Benchmarker
Drop in your Google or Facebook Ads numbers and see instantly how your ROAS, click-through rate, cost per click, conversion rate, and cost per lead stack up against the 2026 average for your industry.
Your ad metrics
Pull these from your Ads Manager. Rough numbers are fine, adjust and watch the scorecard update.
Benchmarks shown are the 2026 Google Ads average for home services (general).
Revenue divided by ad spend. A 3x means $3 back for every $1 in.
Clicks divided by impressions.
What you pay on average per click.
Of the people who click, how many convert.
What you pay on average for a lead or conversion.
You're beating the 2026 average on 2 of 5 metrics.
You're right around the 2026 average. Solid, but "average" leaves money on the table. Tightening your weakest metrics is where the next jump comes from.
15 minute call. We'll show you which metric to fix first.
Average is expensive.
Let's get you ahead of it.
Knowing your numbers is step one. We take accounts that are stuck at average and turn them into your best-performing channel, better targeting, sharper creative, and landing pages that convert. Book a free call and we'll find your fastest win. No pitch, no pressure.
Where these benchmarks come from
We start with 2026 blended averages for each platform, then adjust for your industry. Cost metrics (cost per click and cost per lead) scale with how competitive your industry is, expensive-click fields like legal and insurance run well above average, while auto, fitness, and ecommerce run below.
Each metric is scored in its "good" direction (higher is better for ROAS, CTR, and conversion rate; lower is better for cost per click and cost per lead) and compared to that adjusted average. Your overall grade blends all five.
These are directional benchmarks to show roughly where you stand, not exact figures for every account. Your real performance depends on your offer, creative, and landing pages. Want a real audit of your account? Book a free call.